Develop skills to manage social media presence and engage with communities effectively on various B2B platforms.
Learning Objectives
Build a strong social media presence and engage communities to support marketing objectives.
Topics
Learn how to develop a comprehensive social media strategy for B2B marketing.
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Explore strategies for using LinkedIn to connect with industry leaders and potential clients.
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Learn how to create content that resonates with your social media audience.
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Understand how to collaborate with influencers and thought leaders to expand reach.
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Develop skills to monitor social channels and respond to audience feedback effectively.
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Explore methods to measure the return on investment from social media activities.
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Learn techniques to engage with online communities and foster discussions around the brand.
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Familiarize yourself with tools for managing and analyzing social media performance.
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Understand how to handle negative feedback and manage social media crises effectively.
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Realtime audio conversation for interactive session.
Interactive realtime chat session.
Live whiteboard explanation and collaboration.
Real-time wide variety of examples.
Continuous assessment and feedback.
Progress monitoring and record progress journey.
Broadcast session with larger audience for free.
Attend audience queries and provide responses.